The Story

 

🌱 Elevating Coffee to an Art Form 🌱

Greetings, coffee enthusiasts and connoisseurs around the world! Allow us to introduce you to a coffee experience like no other—welcome to Di Martelli Giovanni (English: By Martelli Giovanni), a brand committed to redefining your coffee moments. Founded in 2011 by Lord Aslan, Martelli Giovanni is more than just another name in the coffee landscape. It is a sanctuary for those who believe that coffee should be a joy, an experience, and a celebration of quality.

🌟 The Genesis: Lord Aslan's Epic Quest 🌟

Lord Aslan, the visionary behind Martelli Giovanni, embarked on an odyssey that spanned several years and took him across the globe. His mission: to discover the finest coffee beans and artisanal roasting techniques. From the high-altitude farms of Ethiopia to the lush landscapes of Colombia, Lord Aslan sought the pinnacle of coffee excellence. His relentless pursuit led to the creation of Martelli Giovanni, where each bean carries a history, a heritage, and a special story of its own.

🌍 Global Sourcing, Local Roasting 🌍

At Martelli Giovanni, our commitment to global sourcing and local roasting knows no bounds. We venture to the most remote regions to hand-select coffee beans that offer unparalleled flavor and complexity. Ethical and sustainable practices are at the heart of our sourcing strategy, forming a global community of hardworking farmers and environmental stewards. With Martelli Giovanni, you're not just buying coffee—you're investing in an ecosystem that honors quality and integrity.

☕ The Quality You Can Taste ☕

But our obsession with quality doesn't end at the farm gate. We extend the same attention to detail into the roasting, grinding, and packaging stages. Under the watchful eye of Lord Aslan and our expert artisans, every bean undergoes a meticulous transformation to preserve its unique characteristics. The end result is a cup of coffee with rich, complex flavors that will elevate any moment of your day.

🌿 Sustainability Meets Excellence 🌿

At Martelli Giovanni, we firmly believe that achieving superior coffee should not come at the expense of our planet. Therefore, sustainability is not just a catchphrase for us—it is an integral part of our supply chain, from farm to your cup. Each purchase you make contributes to initiatives that enrich the lives of the communities that grow our beans while protecting the environment they depend on.

---

So there you have it—Di Martelli Giovanni, where every cup of coffee is an expedition in itself, a testament to Lord Aslan's relentless quest for quality, and a contribution to a more sustainable and just world. Come, be part of our journey.

Lord Aslan

 

Arabica vs Robusta Coffee: Final Verdict

The differences between Arabica and Robusta coffee beans are quite significant and can affect the taste, aroma, and overall quality of the coffee. Here are some key distinctions:

 

Species

Arabica (Coffea arabica): Arabica coffee beans are considered the higher quality of the two. They account for about 60-70% of the world's coffee production. Arabica plants are more delicate and require specific growing conditions, typically at higher altitudes with cooler temperatures.
Robusta (Coffea canephora): Robusta beans are hardier and more resilient. They make up the remaining 30-40% of global coffee production and are often grown at lower altitudes in warmer climates.

Flavour Profile

Arabica: Arabica coffee is known for its smoother, milder, and more complex flavour profile. It often has a wider range of flavours, including fruity, floral, and acidic notes. It is less bitter and has a softer, more aromatic taste.
Robusta: Robusta coffee tends to have a stronger, harsher flavour with earthy, woody, and nutty notes. It is notably more bitter and contains more caffeine, which contributes to its intense flavour.

Caffeine Content

Arabica: Arabica beans have lower caffeine content compared to Robusta beans. On average, they contain about 1-1.5% caffeine.
Robusta: Robusta beans have a significantly higher caffeine content, usually around 2.2-2.7%. This higher caffeine level contributes to the more bitter taste.

Shape and Size

Arabica: Arabica coffee beans are oval-shaped with a curved crease on one side. They are generally larger and flatter compared to Robusta beans.
Robusta: Robusta coffee beans are rounder and smaller in size. They have a straighter crease on one side.

Growing Conditions

Arabica: Arabica plants thrive at higher elevations, typically between 2,000 to 6,000 feet (600 to 1,800 meters) above sea level. They require cooler temperatures and more care.
Robusta: Robusta plants are more adaptable to lower altitudes and warmer climates. They are less susceptible to diseases and pests.

Price

Arabica: Arabica coffee is generally priced higher in the market due to its perceived superior quality and the more challenging growing conditions required.
Robusta: Robusta coffee is usually more affordable because it is easier to cultivate and has a higher yield.

In summary, Arabica and Robusta coffee beans have distinct characteristics that influence the taste and quality of the coffee they produce. Arabica is known for its smoother, more complex flavours, while Robusta is prized for its strong, bitter taste and higher caffeine content. The choice between them often depends on personal preference and the desired coffee flavour profile.